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An Empirical Study on the Customer Loyalty to Sports Goods Brand

Received: 21 April 2017     Published: 21 April 2017
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Abstract

The research objective is to explore the formation mechanism of the customer loyalty to sports goods brand and improve the competitiveness of sports goods enterprises. Based on the review of relevant literatures, this paper mainly applied regression analysis method in empirical research. It concluded that the perceived quality is positively correlated with customer value and customer value is positively correlated with customer satisfaction, while customer’s satisfaction is positively correlated with customer loyalty.

Published in Science Journal of Education (Volume 5, Issue 3)
DOI 10.11648/j.sjedu.20170503.16
Page(s) 111-114
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Sports Goods Brand, Customer Loyalty, Empirical Study

References
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[2] Cai, Y., G. Zhao, and J. He, Influences of two modes of intergenerational communication on brand equity. Journal of Business Research, 2015. 68(3): p. 553-560.
[3] Brashear-Alejandro, T., J. Kang, and M.D. Groza, Leveraging loyalty programs to build customer–company identification. Journal of Business Research, 2016. 69(3): p. 1190-1198.
[4] Chang, S. and H.J. Gibson, The relationships between four concepts (involvement, commitment, loyalty, and habit) and consistency in behavior across leisure and tourism. Tourism Management Perspectives, 2015. 13: p. 41-50.
[5] Goyal, P. and U. Chanda, A Bayesian Network Model on the association between CSR, perceived service quality and customer loyalty in Indian Banking Industry. Sustainable Production and Consumption.
[6] Dumortier, J., et al., Effects of providing total cost of ownership information on consumers’ intent to purchase a hybrid or plug-in electric vehicle. Transportation Research Part A: Policy and Practice, 2015. 72: p. 71-86.
[7] Fetscherin, M. and D. Heinrich, Consumer brand relationships research: A bibliometric citation meta-analysis. Journal of Business Research, 2015. 68(2): p. 380-390.
[8] Gallarza, M.G., et al., Value dimensions in consumers’ experience: Combining the intra- and inter-variable approaches in the hospitality sector. International Journal of Hospitality Management, 2015. 47: p. 140-150.
[9] Khan, I. and Z. Rahman, A review and future directions of brand experience research. International Strategic Management Review, 2015. 3(1–2): p. 1-14.
[10] Marakanon, L. and V. Panjakajornsak, Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products. Kasetsart Journal of Social Sciences.
Cite This Article
  • APA Style

    Zhang Yu, Li Pengsong, Cao Houwen, Cao Ling, Li Na. (2017). An Empirical Study on the Customer Loyalty to Sports Goods Brand. Science Journal of Education, 5(3), 111-114. https://doi.org/10.11648/j.sjedu.20170503.16

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    ACS Style

    Zhang Yu; Li Pengsong; Cao Houwen; Cao Ling; Li Na. An Empirical Study on the Customer Loyalty to Sports Goods Brand. Sci. J. Educ. 2017, 5(3), 111-114. doi: 10.11648/j.sjedu.20170503.16

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    AMA Style

    Zhang Yu, Li Pengsong, Cao Houwen, Cao Ling, Li Na. An Empirical Study on the Customer Loyalty to Sports Goods Brand. Sci J Educ. 2017;5(3):111-114. doi: 10.11648/j.sjedu.20170503.16

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  • @article{10.11648/j.sjedu.20170503.16,
      author = {Zhang Yu and Li Pengsong and Cao Houwen and Cao Ling and Li Na},
      title = {An Empirical Study on the Customer Loyalty to Sports Goods Brand},
      journal = {Science Journal of Education},
      volume = {5},
      number = {3},
      pages = {111-114},
      doi = {10.11648/j.sjedu.20170503.16},
      url = {https://doi.org/10.11648/j.sjedu.20170503.16},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjedu.20170503.16},
      abstract = {The research objective is to explore the formation mechanism of the customer loyalty to sports goods brand and improve the competitiveness of sports goods enterprises. Based on the review of relevant literatures, this paper mainly applied regression analysis method in empirical research. It concluded that the perceived quality is positively correlated with customer value and customer value is positively correlated with customer satisfaction, while customer’s satisfaction is positively correlated with customer loyalty.},
     year = {2017}
    }
    

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    T1  - An Empirical Study on the Customer Loyalty to Sports Goods Brand
    AU  - Zhang Yu
    AU  - Li Pengsong
    AU  - Cao Houwen
    AU  - Cao Ling
    AU  - Li Na
    Y1  - 2017/04/21
    PY  - 2017
    N1  - https://doi.org/10.11648/j.sjedu.20170503.16
    DO  - 10.11648/j.sjedu.20170503.16
    T2  - Science Journal of Education
    JF  - Science Journal of Education
    JO  - Science Journal of Education
    SP  - 111
    EP  - 114
    PB  - Science Publishing Group
    SN  - 2329-0897
    UR  - https://doi.org/10.11648/j.sjedu.20170503.16
    AB  - The research objective is to explore the formation mechanism of the customer loyalty to sports goods brand and improve the competitiveness of sports goods enterprises. Based on the review of relevant literatures, this paper mainly applied regression analysis method in empirical research. It concluded that the perceived quality is positively correlated with customer value and customer value is positively correlated with customer satisfaction, while customer’s satisfaction is positively correlated with customer loyalty.
    VL  - 5
    IS  - 3
    ER  - 

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Author Information
  • Department of Physical Education, Dalian University of Technology, Dalian, China

  • Department of Physical Education, Dalian University of Technology, Dalian, China

  • Department of Physical Education, Dalian University of Technology, Dalian, China

  • Department of Physical Education, Dalian University of Technology, Dalian, China

  • Dalian Medical University, Dalian, China

  • Sections